Advertising and Marketing Policy

Last Updated: January 18, 2025

This Advertising and Marketing Policy forms part of our Terms of Use. By using any of our advertising services, you agree to this policy and our Terms of Use. This policy may be updated periodically in accordance with our Terms of Use.

1. Online Advertising Services

A. Platform Advertising

We offer paid advertising opportunities on our platform. Advertisements are displayed prominently on our website and mobile applications based on:

Search relevance
Content quality and policy compliance
Bid amounts and budget allocation
Performance metrics

You may promote some or all of your listings through our advertising system. All advertising must comply with the Advertising Regulatory Board (ARB) Code of Advertising Practice.

B. Purchasing Advertisements

Our advertising system operates on a bid-based auction model:

Costs are charged on a cost-per-click (CPC) basis
Payment is required only when your ad receives clicks
All bids and transactions are in South African Rand (ZAR)
Daily budgets must meet our minimum requirements
Campaigns can be paused at any time, but you remain responsible for costs incurred
No refunds are provided for clicked advertisements

C. Budget Management

Set your daily maximum spending limit
Automatic bid management system optimizes within your budget
All listings are included by default unless manually excluded
Listing updates automatically reflect in advertisements

2. Third-Party Advertising

We may display your listings on third-party platforms and search engines. If enabled:

We manage upfront advertising costs
You pay fees only when sales result from these advertisements
Attribution window is 30 days from click to purchase
Compliance with third-party platform policies is required

3. Promotions and Discounts

A. Sales and Vouchers

You may offer:

Percentage discounts
Free delivery promotions
Promotional codes
Time-limited offers

All promotions must comply with the Consumer Protection Act 68 of 2008, including:

Clear disclosure of terms and conditions
Accurate original and sale prices
Reasonable stock availability
Clear promotion duration

B. Targeted Marketing

Must comply with POPIA (Protection of Personal Information Act)
Requires explicit consumer consent
Must include opt-out mechanisms
Clear disclosure of marketing nature

4. Legal Compliance and Disclaimers

A. General Requirements

All advertisements must:

Be truthful and not misleading
Include all mandatory disclosures
Comply with ARB guidelines
Meet POPIA requirements for personal information
Adhere to ECT Act requirements for electronic communications

B. Platform Rights

We reserve the right to:

Modify or terminate advertising services
Reject or remove non-compliant advertisements
Adjust pricing and features with notice
Update policies as required by law

C. Limitations

No guarantee of ad performance or sales
No warranty on specific placement or visibility
Service availability subject to change
Features may vary based on platform updates

5. Intellectual Property

You must ensure all advertising content:

Respects third-party intellectual property rights
Uses only authorized content and images
Complies with copyright and trademark laws
Includes proper attributions where required