AfterTheMarket.co.za Advertising and Marketing Policy

Effective Date: 18 January 2025

Last Updated: 24 September 2025

This Advertising and Marketing Policy forms part of our Terms of Use. By using any of our advertising services or listing products on our platform, you agree to this policy and our Terms of Use. This policy may be updated periodically in accordance with our Terms of Use.

1. Online Advertising Services

A. Platform Advertising

We offer paid advertising opportunities on our platform. Advertisements are displayed prominently on our website and mobile applications based on:

Search relevance
Content quality and policy compliance
Bid amounts and budget allocation
Performance metrics

You may promote some or all of your listings through our advertising system. All advertising must comply with the Advertising Regulatory Board (ARB) Code of Advertising Practice.

B. Purchasing Advertisements

Our advertising system operates on a bid-based auction model:

Costs are charged on a cost-per-click (CPC) basis
Payment is required only when your ad receives clicks
All bids and transactions are in South African Rand (ZAR)
Daily budgets must meet our minimum requirements
Campaigns can be paused at any time, but you remain responsible for costs incurred
No refunds are provided for clicked advertisements

C. Budget Management

Set your daily maximum spending limit
Automatic bid management system optimizes within your budget
All listings are included by default unless manually excluded
Listing updates automatically reflect in advertisements

2. Third-Party Advertising

We may display your listings on third-party platforms and search engines. If enabled:

We manage upfront advertising costs
You pay fees only when sales result from these advertisements
Attribution window is 30 days from click to purchase
Compliance with third-party platform policies is required

3. Platform Marketing Rights

3.1 Grant of Marketing Rights

By listing products on AfterTheMarket.co.za, you grant us a non-exclusive, royalty-free license to:

Display your company logo and brand name in our marketing materials
Use your logo in promotional campaigns, advertisements, and marketing communications
Include your brand in seller directories, featured seller sections, and promotional content
Display your logo on our website, mobile applications, social media channels, and other digital platforms
Use product images, descriptions, and specifications you provide
Display product names, model numbers, and pricing information
Include customer reviews and ratings associated with your products

3.2 Mockup and Similar Product Usage

AfterTheMarket.co.za reserves the right to:

Create mockups of similar or comparable products to drive traffic to your shop
Use generic product representations that may resemble your offerings
Develop advertising content that highlights product categories you sell in

When using mockups or similar products:

We will ensure any traffic generated is directed to appropriate seller shops
Mockups will not misrepresent your actual product specifications
We will make reasonable efforts to ensure relevance between advertising content and your actual listings

3.3 Permitted Marketing Uses

AfterTheMarket.co.za may use your content and branding for:

Website and mobile app promotion
Social media marketing campaigns
Email marketing to customers
Search engine marketing and optimization
Print and digital advertising
Trade shows, exhibitions, and business presentations
PR and media relations activities
Affiliate and partnership marketing programs

4. Promotions and Discounts

A. Sales and Vouchers

You may offer:

Percentage discounts
Free delivery promotions
Promotional codes
Time-limited offers

All promotions must comply with the Consumer Protection Act 68 of 2008, including:

Clear disclosure of terms and conditions
Accurate original and sale prices
Reasonable stock availability
Clear promotion duration

B. Targeted Marketing

Must comply with POPIA (Protection of Personal Information Act)
Requires explicit consumer consent
Must include opt-out mechanisms
Clear disclosure of marketing nature

5. Quality and Brand Standards

5.1 Professional Representation

We will represent your brand in a professional manner consistent with our platform standards
Your logo and products will not be associated with inappropriate, offensive, or harmful content
We reserve the right to modify image sizing, cropping, or formatting for technical requirements while maintaining brand integrity

5.2 Approval Process

For major marketing campaigns prominently featuring your brand, we will provide advance notice where feasible
You may request to review materials that significantly feature your brand before publication
Response time for review requests is 48 hours; non-response will be considered approval

6. Seller Responsibilities

6.1 Content Ownership and Accuracy

You warrant that:

You own or have proper licensing for all content provided
Your logo and brand materials do not infringe on third-party rights
Product information provided is accurate and current
You have authority to grant these usage rights
You will notify us of any significant brand changes within 30 days

6.2 Marketing Opt-Out Provisions

Sellers may request to opt out of:

Specific marketing campaigns (with 7 days advance notice)
Use of their logo in certain contexts (subject to our approval)
Mockup advertising programs (may impact traffic generation services)

Submit opt-out requests to legal@afterthemarket.co.za and requests will be processed within 5 business days.

7. Legal Compliance and Disclaimers

A. General Requirements

All advertisements and marketing content must:

Be truthful and not misleading
Include all mandatory disclosures
Comply with ARB guidelines
Meet POPIA requirements for personal information
Adhere to ECT Act requirements for electronic communications
Respect third-party intellectual property rights
Use only authorized content and images
Comply with copyright and trademark laws
Include proper attributions where required

B. Platform Rights

We reserve the right to:

Modify or terminate advertising services
Reject or remove non-compliant advertisements or marketing content
Adjust pricing and features with notice
Update policies as required by law
Use seller content for marketing purposes as outlined in this policy
Cease marketing usage within 30 days of account termination

C. Limitations and Restrictions

No guarantee of ad performance, marketing results, or sales
No warranty on specific placement or visibility
Service availability subject to change
Features may vary based on platform updates
We will not alter your logo beyond technical formatting requirements
We will not use your branding to endorse competing platforms
We will not make false claims about your products or services
Usage rights apply primarily within South Africa and our target markets

8. Data Protection and Privacy

We will handle your brand materials in accordance with our Privacy Policy
Confidential business information will not be disclosed without consent
Usage analytics and performance data may be shared with you upon request
All personal information processing complies with POPIA requirements

9. Modifications to This Policy

This policy may be updated periodically with 30 days advance notice
Continued use of the platform after policy updates constitutes acceptance
Significant changes affecting your rights will be communicated directly

10. Contact Information

For questions about this Advertising and Marketing Policy, contact us at:

Email: legal@afterthemarket.co.za
Phone: +27 76 015 9392

11. Governing Law

This policy is governed by South African law and subject to the jurisdiction of South African courts.

By using our advertising services or listing products on AfterTheMarket.co.za, you acknowledge that you have read, understood, and agree to be bound by this Advertising and Marketing Policy.