Adult Nudity and Sexual Content Policy

Effective Date: January 18, 2025

We are committed to enabling creative expression while ensuring content remains appropriate and compliant with South African law, particularly the Films and Publications Act and the Electronic Communications and Transactions Act.

1. General Principles

All content must comply with:

  • Films and Publications Act 65 of 1996 (as amended)
  • Electronic Communications and Transactions Act 25 of 2002
  • Sexual Offences Act 32 of 2007
  • Consumer Protection Act 68 of 2008

2. Prohibited Content

2.1 Explicit Sexual Content

  • Any pornographic material as defined by Section 1 of the Films and Publications Act
  • Content containing explicit sexual acts
  • Depictions of sexual violence or non-consensual activities
  • Content promoting sexual exploitation

2.2 Nudity in Visual Content

  • Explicit nudity in photographs or photorealistic images
  • Exposed genitalia, anuses, or female nipples in any photographic format
  • Sexual content involving minors (zero tolerance policy)
  • Sexually explicit selfies or personal photographs

2.3 Restricted Commercial Items

  • Sex toys designed for bodily insertion
  • Items marketed with explicit sexual terminology
  • Products claiming to enhance sexual performance without proper medical registration
  • Used intimate items or clothing

3. Permitted Content

3.1 Artistic Works

  • Non-photographic artistic nudity in paintings, sculptures, and illustrations
  • Classical art containing nudity
  • Abstract representations of the human form
  • Traditional cultural art with nudity elements

3.2 Educational Content

  • Medical and anatomical educational materials
  • Sexual health information
  • Relationship education materials
  • Academic research materials (with proper context)

3.3 Fashion and Clothing

  • Lingerie and swimwear (when displayed appropriately)
  • Fashion photography (without explicit nudity)
  • Fitness and bodybuilding content
  • Traditional cultural attire

4. Content Classification Requirements

4.1 Age Restriction Marking

All content containing mature themes must be:

  • Clearly marked as "18+"
  • Tagged appropriately for content filtering
  • Not visible in general search results
  • Protected behind age verification measures

4.2 Content Warnings

Required for:

  • Partial nudity in artistic works
  • Suggestive content
  • Mature themes
  • Sexual health discussions

5. Photography and Model Guidelines

5.1 Model Requirements

  • All models must be over 18 years of age
  • Written consent must be obtained and stored
  • No suggestive poses or implied sexual activity
  • Appropriate clothing coverage required

5.2 Product Photography

  • No human models for adult products
  • Use of mannequins or flat lay photography only
  • Clear focus on product features
  • No suggestive demonstrations

6. Text and Description Guidelines

6.1 Prohibited Language

  • Explicit sexual terminology
  • Pornographic descriptions
  • Offensive or degrading sexual references
  • References to illegal activities

6.2 Acceptable Language

  • Medical terminology
  • Educational descriptions
  • Professional product descriptions
  • Health and wellness terminology

7. Enforcement

7.1 Content Review Process

  • Regular content audits
  • User reporting system
  • Professional content moderation
  • Appeal process for removed content

7.2 Consequences of Violation

  • Immediate content removal
  • Account suspension
  • Permanent account termination
  • Reporting to relevant authorities when required

8. Policy Updates

This policy will be reviewed and updated periodically to ensure compliance with:

  • Changes in South African legislation
  • Industry best practices
  • Community standards
  • Platform requirements

For questions about this policy or to report violations, please contact our Content Moderation team.

Last Updated: January 18, 2025

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